• Mood 1: No title
    • Mood 2:Drop&Drape
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    • NIKE :B_Booster
    • Hurley_Project
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    • Boy_"EMOTION"_AW 23/24
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    • Feel The Heat
    • Up All night, Into The Day
    • Joy Jeehye Lee
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Joy Lee

  • Women_Design
    • Mood 1: No title
    • Mood 2:Drop&Drape
    • Zaid Project
    • Spring Denim:Frame it
  • Men_Design
    • DESERT HYPERFUCTIONAL
    • NIKE : BREATH-ING
    • NIKE :B_Booster
    • Hurley_Project
    • Pre_Fall
  • Color Board
    • Boy_"EMOTION"_AW 23/24
    • Boy_"Rerooted Nature" SS23
    • UNISEX_"Mallow Pink" SS23
  • Work
    • Spring_CAD+Moodboard
    • Summer_CAD+Moodboard
    • Fall_CAD+Moodboard
    • Holiday_CAD+Moodboard
  • Editorial
    • Electric Nights
    • Fall Forward
    • Feel The Heat
    • Up All night, Into The Day
  • About me
    • Joy Jeehye Lee

Spring_CAD+Moodboard

  • Develop concepts and creative strategies that fulfill objectives of category, concept, brief and category trends with head designer and creative director.

  • Review and approve production stages of creative execution with head designer.

  • Set priorities, creative and assignment-related, f team with head designer.

  • Present designs using CADS and collection linesheets, and maintain real time updates.

Spring_CAD+Moodboard

  • Develop concepts and creative strategies that fulfill objectives of category, concept, brief and category trends with head designer and creative director.

  • Review and approve production stages of creative execution with head designer.

  • Set priorities, creative and assignment-related, f team with head designer.

  • Present designs using CADS and collection linesheets, and maintain real time updates.

AFRM_FP_February_CXL1.30_9.22.21-Mood-board.jpg
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AFRM_FP_February_CXL1.30_9.23.21-1.jpg
AFRM_FP_February_CXL1.30_9.23.21-2.jpg
AFRM_FP_February_CXL1.30_9.23.21-3.jpg
AFRM_FP_February_CXL1.30_9.23.21-4.jpg
AFRM_FP_February_CXL1.30_9.23.21-5.jpg
AFRM_FP_February_CXL1.30_9.23.21-6.jpg
AFRM_FP_February_CXL1.30_9.23.21-7.jpg